Conversion Rate Optimization (CRO)
Conversion Rate Optimization (CRO) |
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| Conversion Rate Optimization (CRO) is the online marketing strategy that is targeted at converting visitors into buyers. Conversion is the lifeline of an online business as it defines their ability to drive buyers to complete the transaction. Therefore, boosting conversions becomes the primary objective of the sellers and they will make the best efforts to do so. |
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| Package Name | Starter | Basic | Standard | Advance |
| Monthly Initial Investment Budget: | $1,000 | $1,500 | $3,000 | $7,500 |
| Initial Setup Cost: | $1,500 | $2,500 | $5,500 | $7,500 |
| Analysis & Strategy | ||||
|
Initial CRO campaign (First month) CRO & UX Assets |
2 CRO or UX Assets |
4 CRO or UX Assets |
6 CRO or UX Assets |
8 CRO or UX Assets |
| Monthly Ongoing CRO & UX Assets |
2 CRO or UX Assets |
4 CRO or UX Assets |
6 CRO or UX Assets |
8 CRO or UX Assets |
| SMEs behind campaign driving results | √ | √ | √ | √ |
| Online project management scheduling | √ | √ | √ | √ |
|
Initial Website User Testing Videos (Up to 15m) |
2 | 4 | 6 | 6 |
|
Initial heatmap and click stream testing and analysis |
Up to 4 pages | Up to 8 pages | Up to 16 pages | Up to 16 pages |
| Conversion tracking code setup | √ | √ | √ | √ |
| Confirmation Page setup | √ | √ | √ | √ |
|
Goal Funnels Setup (Initial Analytics + Reporting) |
√ | √ | √ | √ |
|
Initial Conversion Audit (What Portions of Site to Test/Optimize for Conversions + Optimization Suggestions) |
√ |
√ |
√ |
√ |
|
Visitor Recorder FX (Web video capture of all converted leads for 60 days) |
√ | √ | √ | √ |
| Use of Google Optimize for A/B Testing | √ | √ | √ | √ |
| Heatmap and click stream testing | √ | √ | √ | √ |
| ROI & split test reporting schedule | √ | √ | √ | √ |
| Creative design for A/B testing | √ | √ | √ | √ |
| Market research | √ | √ | √ | √ |
| Conversion strategy | √ | √ | √ | √ |
| Conversion best practices documentation | √ | √ | √ | √ |
| Static calls to action design | √ | √ | √ | √ |
| Lead form setup/modifications | √ | √ | √ | √ |
| Navigational modifications | √ | √ | √ | √ |
| Multivariate conversion testing | √ | √ | √ | √ |
| USP and headline copywriting | √ | √ | √ | √ |
| Setup of auto responders | √ | √ | √ | √ |
|
Incoming traffic reporting and recommendations |
√ | √ | √ | √ |
| Conversion path implementation | √ | √ | √ | √ |
| Lead forms integrated into supported CRM | √ | √ | √ | √ |
| Performance test reporting | √ | √ | √ | √ |
| Conversion reporting | √ | √ | √ | √ |
| Marketing Cloud FX setup & included | √ | √ | √ | √ |
| Incoming traffic analysis | √ | √ | √ | √ |
| Ecommerce websites | √ | √ | √ | √ |
| Shopping cart abandonment testing | √ | √ | √ | √ |
|
Google Ads landing page conversion audit (one- time) |
√ | √ | √ | √ |
| Landing page creation | X | X | √ | √ |
| Custom UX design and development projects | X | X | √ | √ |
| Conversion Funnel Report | √ | √ | √ | √ |
| CRO Page Heading Analysis | √ | √ | √ | √ |
|
Conversion Analysis by Traffic Source/Medium |
√ | √ | √ | √ |
| Basic ADA Compliance Analysis | √ | √ | √ | √ |
| MCFX Personalization Strategy | √ | √ | √ | √ |
| Activity Reports | ||||
| Dedicated UX Project Manager | X | X | √ | √ |
| Monthly user experience reporting | √ | √ | √ | √ |
| Activity Reports | Monthly | Monthly | Fortnightly | Weekly |
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